Marketing to Millennials

Millennials: How to Target These First Time Homebuyers

The Voice – September 13, 2018

It has become a well known fact that a large cohort of first time homebuyers belong to a generation known as: Millennials.
This group has been stereotyped as being fickle, frugal, impatient, self indulgent and require instant gratification. With these traits at the centre of attention, it is understandable that many of the positive traits that they possess can actually help you tap into the millennial market. These people are also: highly educated, technology savvy, conscious & global citizens, and confident to name a few.
Their confidence comes from taking the time to research something before they purchase it– and home buying is no exception. Because they do their research, they are aware of what is happening in today’s housing market which can leave them feeling jaded.
So how do small business owners attract the attention of millennials who have the means to purchase a home, are educated in the housing market and are picky? provides 4 suggestions on how to reach this audience:

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FSRA’s Proposed Licence Fee Rules

FSRA’s Proposed Licence Fee Rules

The Voice- August 30, 2018

On Monday, August 27th representatives from CMBA-Ontario attended an invitation-only consultation session with FSRA (Financial Services Regulatory Authority). FSRA has created Ad Hoc Industry Advisory Groups to provide them with industry insight and information.
These groups liaise directly with FSRA management and the Board of Directors.
Click here to learn more about FSRA’s announcement on the creation of the Ad Hoc Fee Rule Industry Advisory Groups.
Some Key Highlights

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